Something in your flow
is making people stop.
It's not obvious.

If it were, you'd have fixed it already.

We are a psychology-first diagnostic for digital teams with a conversion gap that shouldn't exist, at a price you can afford.

The gap between 'almost' and 'done' is a psychology problem. Most audits never get there.

When someone abandons your checkout, or stalls on your signup form, or gets to the final step and just... doesn't commit, that's rarely a usability failure. It's a trust failure. Something in that moment made them feel like they might be making a mistake.

The tricky part? Most diagnostic tools aren't built to find it. They show you where users leave.
They don't show you why they stopped believing. (It's not the button, by the way. It's almost never the button.)

That's the gap this audit closes.

3 Steps.
5 deliverables.
1 complete picture.
From analysis to action.

We analyze one flow — your checkout, your signup, your donation form, your onboarding — wherever users are walking away. You leave with a complete system that takes you from "we know something's wrong" to "here's exactly what to change first."

01

The Signal Report™
Where you're losing people — and the behavioral patterns underneath the numbers. Not just drop-off rates. The friction signatures that explain them.

Analyze It

02

Map It

The Mindset Map™
What users think, feel, and trust at each stage.

The AI & Leverage Map™ Prioritized opportunities ranked by impact, including where AI augmentation could help.

03

Fix It

The Confidence Blueprint™ Specific recommendations your team can act on immediately.

The Proof Plan™ Prioritized testing roadmap to validate what works.

How much is it
costing you to not fix it?

The Hesitation Audit™ — Choose Your Engagement
Self-Service
The Signal Scan
Expert-trained AI · fully automated
$499 / audit
Delivered within 24 hours
  • Specialized AI behavioral analysis
  • The Signal Report™
  • The Mindset Map™
  • The AI & Leverage Map™
  • The Confidence Blueprint™
  • The Proof Plan™
Have your analytics exports and numbered flow screenshots ready.
Bespoke Service
The Signature Audit
Expert-led · AI-powered
$3,499 / audit
Delivered within 5–7 days + 30-days support
  • Specialized AI behavioral analysis
  • Expert behavioral analysis & interpretation
  • The Signal Report™
  • The Mindset Map™
  • The AI & Leverage Map™
  • The Confidence Blueprint™
  • The Proof Plan™
  • 30-minute discovery call
  • 30-minute strategy & prioritization session
  • 30-days email support
Plus
Design concepts for 2 top-priority items of your choice
You’ll submit your flow data and screenshots after our call.
The Signal Scan
$499.00

Expert-trained AI • Fully Automated
Delivered within 24 hours

What you get:

  • Specialized AI behavioral analysis

  • The Signal Report™

  • The Mindset Map™

  • The AI & Leverage Map™

  • The Confidence Blueprint™

  • The Proof Plan™

Have your analytics exports and numbered flow screenshots ready.

The Full Diagnosis
$1,999.00

Expert-led · AI-powered
Delivered within 5–7 days

What you get:

Specialized AI behavioral analysis

  • Expert behavioral analysis & interpretation

  • The Signal Report™

  • The Mindset Map™

  • The AI & Leverage Map™

  • The Confidence Blueprint™

  • The Proof Plan™

  • 30-minute discovery call

You'll submit your flow data and screenshots after our call..

The Signature Audit
$3,499.00

Expert-led · AI-powered
Delivered within 5–7 days + 30-days support

What you get:

  • Specialized AI behavioral analysis

  • Expert behavioral analysis & interpretation

  • The Signal Report™

  • The Mindset Map™

  • The AI & Leverage Map™

  • The Confidence Blueprint™

  • The Proof Plan™

  • 30-minute discovery call

  • 30-minute strategy & prioritization session

  • 30-days email support

—PLUS—

Design concepts for 2 top-priority items of your choice

You'll submit your flow data and screenshots after our call..

TRUSTED BY TEAMS AT

〰️ Aveda 〰️ Clinique 〰️  Estée Lauder 〰️  Shutterfly 〰️  Lifetouch 〰️ Sleep Number

〰️ Aveda 〰️ Clinique 〰️  Estée Lauder 〰️  Shutterfly 〰️  Lifetouch 〰️ Sleep Number

What we need from you:

  • Analytics export in CVS or XLS — GA4, Amplitude, Mixpanel, or similar

  • Funnel conversion data and drop-off rates

  • Step-by-step screenshots or a URL not needing authentication

  • Session recordings if you have them — Hotjar, FullStory, etc.

  • Optional but useful: heatmaps, support tickets, user complaints

Why We’re Different

Psychology + AI.
No one else does both.

Most CRO agencies run tests. Most UX researchers study behavior. We diagnose the psychology that drives conversion and show you exactly where AI could give you ongoing optimization leverage, not just a one-time fix.

Traditional CRO Agency UX Research Study The Hesitation Audit™ Our Approach
Timeline 3–6 month retainer 4–8 weeks 24 hrs – a few days Tier-dependent
Investment $15k–50k / month $25k–75k Starting at $499
Approach Tests without psychology Research without action Psychology → Action
AI Opportunities Not addressed Not addressed Identified & mapped
Deliverable Generic best practices Academic insights Business-ready recommendations

Pricing reflects the self-service Signal Scan tier. The Full Diagnosis ($1,999) and Signature Audit ($3,499) tiers are available for expert-led engagements.

Is this right for you?

Perfect for teams who have data
but need
diagnosis.

  • You have analytics access and can share funnel data

  • You have one clear flow you want audited — checkout, signup, donation, onboarding

  • Your team is ready to act on what we find

  • You're curious about where AI augmentation could help

It's a fit if...

  • You need a full site redesign or months-long research study

  • You're looking for competitive analysis or benchmarking

  • You need ongoing CRO management

  • You're convinced it's just the button color

Maybe not for you if...

Contact Us

Curious, but not quite committed? Have a bunch of questions? Send us a message and let us know.

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