Conversion Rate Benchmark Tool — The Hesitation Audit™

The Benchmark Tool

Four inputs. See where your conversion rate sits against verified industry benchmarks — and what closing the gap is worth.

No email required to see your results.

Select the closest match to the flow you are trying to improve.

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This benchmark is estimated from comparable flow types. Treat as directional guidance, not a precise benchmark.

Approximate unique visitors who enter your checkout, signup, or form each month.

The percentage of visitors who complete the action. Estimate if unsure.

%

Average revenue per completed conversion — order value, plan price, or donation size.

$
Skipped — cost estimate will not be shown.
Please fill in all required fields before calculating.
Significant gap
Below benchmark
Near benchmark
Top performer
Benchmark data for your vertical
Your rate
Median
Top 20%
What the gap is costing you
Your current monthly conversions
What median performance would produce
Monthly gap in revenue
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