Five connected deliverables: The Signal Report (funnel analysis + friction patterns), The Mindset Map (emotional journey visualization), The AI & Leverage Map (prioritized opportunities with AI augmentation recommendations), The Confidence Blueprint (specific implementation guidance), and The Proof Plan (testing roadmap).

Heuristic audits check your interface against best-practice checklists. This audit diagnoses the psychological barriers preventing conversion. We're not looking for missing buttons or unclear labels — we're finding the moments where trust breaks, confidence drops, or cognitive load overwhelms intent. It's behavioral psychology, not UX checklist compliance.

All of the reports will go through an AI process. The AI & Leverage Map identifies opportunities where AI could help with personalization, dynamic content, or ongoing optimization but nothing requires it. You'll get psychology-based recommendations that work with or without AI implementation. The AI recommendation is about showing you future potential, not forcing a technology choice.

The standard engagement focuses on one flow to maintain depth and clarity. The timeline is designed specifically for deep diagnosis of a single conversion journey. If you need multiple flows analyzed, drop us a line at mara@thehesitationaudit.com and we can discuss options.

This is a diagnostic engagement. You get the strategy, prioritization, and detailed recommendations. Implementation is on your team. However, the Confidence Blueprint is written to be immediately actionable by your designers and developers, and I'm available for implementation consultation if you need it. If you purchase The Signature Audit, you will get 2 design concepts for the 2 top-priority items of your choice.

Analytics reports/exports (GA4, Amplitude, Mixpanel, etc.), funnel conversion data, session recordings if you have them (Hotjar, FullStory), and numbered screenshots of the flow we're auditing. Optional but helpful: A/B test history, heatmaps, support tickets, and any existing research.